About Us

16 THINGS YOU (MAYBE) DON’T KNOW ABOUT US
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    1

    We are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors.

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    Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you.

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    3

    We hear all the time "wet n wild was the first makeup I ever bought," and WE LOVE THAT.

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    We are the trusted beauty destination for women, inclusive of all ages, ethnicities, skin colors, and economic statuses. So basically, no matter who/ where you are in life, we have a product for you, lady.

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    We are the # 1 value brand in America. No, we did not name ourselves this.

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    We are based in Los Angeles, California. Where else?!

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    We partner with celebrities to create amazing products and looks. Oh, did you not hear about it? Read more about it here.

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    We are trend-setters in color. Did you KNOW we have over 400 versatile shades?

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    9

    We were the first to introduce black nail polish into drugstores, fulfilling the dreams of goth kids everywhere.

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    We are super safe: In fact, in a study that tested over 400 lipsticks, wet n wild lipsticks came out on top as the brand with the least (or no) lead content. The Campaign for Safe Cosmetics detected no lead in wet n wild lipsticks.

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    wet n wild’s lip liner has a huge cult-following of makeup artists and celebrities. It has been named the lip liner of choice that matches every skin tone.

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    wet n wild launched in 1979 with lipsticks and nail polishes at 99¢, and the same lipsticks and nail polishes remain the same price today. Hello! Everything has gone up since then: gas, milk, clothes, rent—everything except our lipsticks and nail polishes.

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    Celebrities love us. Here are some of our confirmed fans: Alexis Bledel, Alyson Hannigan, Angela Basset, Jessica Biel, Mary Louise Parker, Rachel Bilson, Meryl Streep, Paris Hilton, Rosalyn Sanchez, and Solange Knowles, Claire Danes, and the list goes on.

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    We are coast-to-coast: wet n wild launched in 1979 in Brooklyn, NY. It was purchased by Markwins and relocated to Los Angeles in 2003.

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    Makeup artists swear by our products, and for that reason, you can almost always spot a wet n wild eyeliner, lipstick, nail polish, or lip liner on any tv or movie set out there. For real!

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    We have won SO MANY AWARDS. Like, too many to list. But ok, here is a partial list: Allure Best of Beauty Award, American Cheerleader Beauty Award, Good Housekeeping Beauty Award, All You Reader’s Choice Award, Essence Award, O-War, Self Healthy Beauty Awards, Temptalia Editor’s Choice Award, and so many more!